The Study of the Tourists Satisfaction towards the Interpretation to Revisiting Intention-A Case of Wufeng Lin Family

• Main Authors: Chen, Yun-Pei, 陳筠佩
• Other Authors: Chu,Jui-Yuan
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/2283es

碩士 === 朝陽科技大學 === 休閒事業管理系 === 105 === This research took the Tourists Satisfaction of Interpretation to Revisiting Intention of Wufeng Lin Family as the objects, and 396 effective questionnaires were collected. The results showed that majority of the tourists are female, with age of more than 51 , university level of education, married dominated, monthly income of NT $ 60,000. Regression analysis showed that Tourists’ Interpretation Satisfaction has a significant positive impact on revisiting willingness, and the most important construct is the guiding facilities, the second one is the professional knowledge of the guide. Therefore, this study suggests that industry can adjust traffic flow to different kind of groups, strengthen culture interaction with world.