Use of a Modified UTAUT Model and Diffusion of Innovation Theory to Explore Users’ Perspectives on 3C Products

• Main Authors: HUANG, SHU-MIN, 黃淑敏
• Other Authors: 李德治
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/24e7ct

碩士 === 大葉大學 === 資訊管理學系碩士班 === 105 === This study explored perceived enjoyment, modified United Theory of Acceptance and Use of Technology (UTAUT), and the innovation diffusion theory. We investigated thein impacts on 3C product users’ cyberloafing and the use behavior of technology products. This study used e-survey to collect data from 335 participants, conducted follow-up data analysis and hypothesis testing. The main findings are as follows: 1.Perceived enjoyment has a positive effect on performance expectancy, expectancy and cyberloafing. 2.Performance expectancy has a negative effect on cyberloafing. 3.Effort expectancy has a positive effect on behavior intention 4.Relative advantage has a positive effect on behavior intention and cyberloafing. 5.Behavior intention has a positive effect on use behavior. Finally, according to the results, this study provides practical suggestions and research suggestions which can be used for reference in follow-up studies.