The Relative Importance of Factors on Crisis Communication Effects：Crisis Managers Perspective versus Media Perspective
博士 === 大葉大學 === 管理學院博士班 === 105 === This study focused on public relations practitioners from Taiwan’s top 500 companies and media reports. The analytic hierarchy process (AHP) was used to determine, based on three types of crises, the importance ranking of the effects of the following factors o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3w6588 |