The Establishment and Development of Individual Art Studio－A Case Study of Let it Be Meditation Art Studio

• Main Authors: CHANG，HSIU-JU, 張綉茹
• Other Authors: WU，ZHEN-YUE
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/68852a

碩士 === 大葉大學 === 設計暨藝術學院碩士在職專班 === 105 === The main purpose of this study is to analyze and compare the working environment of the participating studios with the data collected from the academic and practical research in the literature, and to compare and analyze the data collected and interviewed in the working environment. As a preliminary study of the establishment and development of individual art studios. Starting from the "Personal Studio", the research process has been going on and on for several reasons, referring to two institutions that are mainly the latest trend of art education, and gradually pursuing that the so-called "establishment" "Value proposition" creates a truly practical value-for-money consumer, and "Development" is a business model innovation which is based on the survival of the business. The "Business Model Innovation" is provided to the study case " As the initial creation of the "business model innovation" before the design of the sketch and self-examination. From the comparison of successful examples of "Otto2 Art Aesthetics" and "Dahe Oriental Education and Aesthetics", we found that "unique selling points", "brand image" and "diversified mode of operation" are indispensable elements. Although there is a fierce competition in the art education market in Taiwan, it is the "business model innovation" business foundation from which the "concept model", "instructional design" and "artistic creation" of education can be enriched to "value proposition". Keywords: Value Proposition & meditation art