The Intentions of Kindergarten Parents Using Instant Messaging Software for Teacher-Parent Communication in Rural Areas

• Main Authors: TANG, PI-HUI, 唐碧惠
• Other Authors: YEH, TSU-MING
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/kjbtv7

碩士 === 大葉大學 === 休閒事業管理學系碩士在職專班 === 105 === In this study, the kindergarten in the remote area kindergarten is using the instant communication software for the class teacher to study the object (the study of the mother group), mainly to parents for teachers to instant messaging software to communicate with the behavior of intentions and behavior; and hope The relationship between perceived usability, perceived ease of use, behavioral intention and the use of instant messaging software is explored by technology acceptance model TAM. In this study, the study was conducted using the literature analysis and questionnaires. The survey was conducted in Taoyuan City, where the investigators were located in Taoyuan City. In accordance with the method of identification of primary and secondary schools in remote areas, a survey was conducted on all kindergartens in remote areas of Taoyuan City The Taoyuan City, the remote area of the country attached to a total of 19 kindergartens, and had used instant messaging software in the kindergarten teachers in the communication of 13. A total of 327 questionnaires were distributed and 301 valid questionnaires were collected. The effective sample recovery rate was 92.05%. The results of the study are mainly found as follows: perceived ease of use has a significant positive effect on perceived usefulness; perceived usefulness has a significant effect on behavioral intention; perceived ease of use has a significant effect on behavioral intention; The use of behavior has a significant positive impact.