| Summary: | 碩士 === 逢甲大學 === 工業工程與系統管理學系 === 105 === In this study, we use the method of network survey to study the purchase intention of electric motorcycles gogoro, and use the statistical analysis software SPSS to analyze the method. The Pearson correlation analysis and regression analysis are used to explore the brand image, promotion method, product knowledge and perception Whether the four facets have a positive impact on the willingness to buy and whether the perceived value has a mediating effect between the brand image, the product knowledge, the promotion method and the purchase intention, the results are presented with conclusions and recommendations, and the expectations of the academic and market On the sale of electric motorcycles gogoro manufacturers help, the survey results confirmed that the study of the various assumptions are established, and in the survey results can understand the brand image, promotional methods, product knowledge, perceived value for the purchase intention has a positive impact , As well as the perceived value in the brand image, promotional methods, product knowledge and purchase intention between the intermediary effect.
Keywords: Brand image﹐Promotion method﹐Products information﹐Perceived value﹐Purchase Intention
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