| Summary: | 碩士 === 逢甲大學 === 企業管理學系 === 105 === In recent years, corporate social responsibility (CSR) and social enterprise (SE) these two terms of the wave, even in the United States also blowing a "B-type enterprise" (Benefit Corporation) trend, stressed that the future business must take into account the profit, Social equity and social welfare, the industry has recognized the importance of corporate social responsibility, making the country for economic, environmental or social issues such as all the proposed solutions, whether it is policy development, the establishment of the organization, or Other related groups of public welfare nature, are hoping to these three for improvement and promotion. Enterprises to create shareholder value at the same time also feedback to the community, and create a shared value (Creating Shared Value) is to escape the past only donate money or material model, by the production of goods at the same time also solve social problems.
Now a lot of enterprises in the process of operation, has long been integrated into these social problems to solve the thinking, has become the reason for the survival of enterprises, the enterprise not only break the test of the market, the business model also has a unique key success factors. By Michael E. Porter, it is possible for a business to redefine its purpose to create a Shared Value (Shared Shared Value), perhaps to repair the gap between the business community and society to create shared value Can drive the next wave of innovation and productivity growth in the global economy because it highlights the huge needs that need to be met, the huge new markets to be cultivated, the internal costs of social problems, and the competitive advantages that can be addressed by these issues.
This study reviews the relevant literatures, uses qualitative research methods, analyzes and summarizes them through in-depth interviews, analyzes the business model of case enterprises, and integrates corporate social responsibility and creation of shared value into the business activities of enterprises. The business philosophy of the enterprise, the organization and operation mode of the social enterprise, and the idea of different stakeholders to convey the concept of the social situation of the shared value of the enterprise in the process of operation, to find out the unique key positioning of the case enterprise and the practice This goal of the unique value chain, looking forward to the future business in the business can make recommendations and contributions.
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