Attitude of Life Insurance Sales Agents toward Using FinTech-A Case Study of Life Insurance Company C

• Main Authors: Wu, Yue, 巫岳
• Other Authors: Lu-Ming Tseng
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/2ye8zu

碩士 === 逢甲大學 === 風險管理與保險學系 === 105 === Recently, FinTech is quickly changing financial services industries. Insurance companies in Taiwan which are also developing and introducing these technologies into the traditional insurance value chain, when these emerging technologies are actually applied in daily works. As an insurance sales agent, who stands for the company to contact with customers should be more sensitive to the acceptance of technologies which is an important indicator to observe whether FinTech could be successfully promote and develop in Taiwan. The purpose of this study is to explore the attitude of life insurance sales agents toward using FinTech , and take Technology Acceptance Model(TAM) as a theoretical basis ,also adopt other variables to construct the questionnaire for life insurance sales agents of Life Insurance Company C. The results show that the Attitude toward Using FinTech is positively related to Behavioral Intention to Using FinTech. Also Development of FinTech and Business Resources both are positively related to the Attitude toward Using FinTech, however Learning of FinTech has no statistically significant and positively related to the Attitude toward Using FinTech and Behavioral Intention to Using FinTech while Development of FinTech and Business Resources both are considered in the model.