| Summary: | 碩士 === 逢甲大學 === 科技管理碩士學位學程 === 105 === Regarding the arrival of digital age, the popularization of the internet network and Service Robotics have received much attention. This has become one of the important management subjects under current circumstance. As to this new customer behavior phenomenon, to understand what factors influence the customer’s behavioral intention to buy Service Robotics will be one of most important issues in this thesis. Considering most relevant researches in the past have explained parts of reason of the customer behavior for buying of Service Robotics, this research will focus on the demand factors of the persons who might want to buy Service Robotics.
This research has applied the consumption value theory as the theoretical foundation to find out about the behavior of consumption of Service Robotics by way of brand-new explanation. The result of his research has shown that the behavior of consumption of Service Robotics of network can be considered as a kind of consumption and chosen the behavior. The customers have been influenced by the partiality of the products and their consumption fees so that the value they have received is influenced after their consumption. This research is drafted based on this view to analyzed most influenced factors on these issues. this research will also explore the consumption experience and to see whether or not it can be an important influencing factor. This study has tried to conduct the investigation with written questionnaire and network questionnaire, and has measures all hypothesis in this research. The research has resulted in a number of important implications for online shopping on Service Robotics.
The main findings of this study have been concluded as followings:
1. Economic value, quality value, mood value and novelty value have produced an influence on the customer for their will for buying Service Robotics.
2. Social value is not an apparent factor for the intention of buying Service Robotics of network .
3. The consumption value will have no influence to the intention for buying Service Robotics no matter whether or not customers have consumption experience online shopping.
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