Visual Identity Design of Trademark Packaging: A Case study of Handmade Soap

• Main Authors: YU-SHAN, CHANG, 張毓珊
• Other Authors: YAU-REN, SHIAU
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/05878186322908523861

碩士 === 逢甲大學 === 創意設計碩士學位學程 === 105 === With the development of industries in Taiwan, many traditional industries have often been replaced or seeking for transformation; besides, soap industry is slowly declining. Recently, people pay more attention to environmental protection and the notion of healthiness. Handmade soaps without artificial fragrance become popular between European and American market and the fever also struck Taiwan. Under the trend of electronic commerce and creative product market, producers build their brand and studio by outputting handmade soaps in small-production scale. Hence, this study focuses on establishing visual identity system for own brand of handmade soap, making use of visual identity system to express brand concept, and making soaps into multiple dimensional products with much value. The research use case study method to analyze the visual identity system design of handmade soap brand benchmarking. Through the in-depth interview with the producers and customers, the preference of both producers and customers on identity design of handmade soap brand can be understood. Then, the researcher applied the extended outcome of brand benchmarking and interviews to the practical creation of visual identity. During the process of participatory designing, producer can choose and study all the samples that researcher provided, and use the chosen trademark to develop the element of visual identity and application for producing. After completing visual identity design of trademark packaging, the result of questionnaire showed that the visual identity design built by this research is able to convey brand concept to customers, enhance their identification, purchase intention toward the brand, and also be beneficial to promotion of handmade soaps.