A Study of Establishing National Brand through Taiwanese Religious Culture
博士 === 逢甲大學 === 商學博士學位學程 === 105 === Taiwan’s religious and cultural festivals, such as the Yanhsui Beehive Fireworks Festival, Pingxi Sky Lantern Festival, and Dajia Mazu Pilgrimage, have gradually received international attention and attracted considerable numbers of tourists every year, capable o...
Main Authors: | Wu, Yann-Ling, 吳燕玲 |
---|---|
Other Authors: | Lai, Wen-Hsiang |
Format: | Others |
Language: | zh-TW |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/5xst2b |
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