A Study on Developing Banking Channel for Property Insurance Company in Taiwan-A Case Study of TOKIOMARINE NEWA Insurance

• Main Authors: CHEN YEN CHENG, 陳彥成
• Other Authors: 何晉瑋博士
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/21328714664663581970

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 105 === This study explores whether the property insurance companies in Taiwan are expanding their operations in the banking sector, whether the case companies need to invest in the access market and identify key factors that can be expanded and deepened. Although the preliminary assessment of the screening is based on its access low profit margins have a high profit as a prerequisite, but the business still need to differentiate services and digital systems to increase the competitive advantage, and the current insurance industry is facing the threat of gradual elimination, while to enhance the first line of professional staff quality and quality of service performance, and then change the stereotypes of the banking channel and marketing model, to provide a better quality of the network platform to enhance the performance of business development, as well as the proper construction and performance link incentives to promote the mechanism, are focused on the work. Commodity surface should be regularly developed in line with the needs of current customers, highlighting the characteristics of goods, so that the first line of the bank window, easy to explain, facilitate the operation, at the same time in the follow-up review and improve the direction of efficiency must be implemented. In view of the expansion of the bank's access to the operation of the bank, the research direction and the semi-structured in-depth interview were conducted. The respondents' contents were different from their positions and identities. After individual interviews, analysis, and with reference to some of the respondents suggested that the case company can improve the existing business strategy and then explain and analysis. The results of the study are positive for the case that the company is currently promoting the direction of the bank, but in the human screening, training and job functions, the supervisor must always be concerned and need to be accompanied on a regular basis, while the internal training in addition to commodity professional requirements. It is necessary to increase for sharing experience, and linking the output with the performance for each branch. get rid of routine payment methods, master the opportunity to visit, strengthen marketing skills, and increase interactive marketing. Consolidated as a case company on the bank access business strategy and reference direction.