| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 105 === The information was closed and not circulated in the past, traders relied on some specific messages as a bargaining chip to maintain their survival niche. With the change of global operations, the boundaries between manufacturers and traders are getting blurred. The transparency of Network information, the meager profit and the rising of cross-border e-commerce have led to "traders facing a crisis of being disintermediation ". The purpose of this study is to explore how traders can create self-worth under the trend of globalization.
In this study, to take a door lock hardware traders in the south of Taiwan as the research object, to explore the problems and opportunities in the change of the whole trade in different periods. Through the qualitative analysis of inferred five questions, and semi-structured in-depth interview, to interview five professional traders who with extensive trade experience. By interviews, to explore the competitive advantage of traders and to know how trades to create the value of existence in this environment.
The research results show that, diversified pipelines are the inevitable way to expand business opportunities in today's environment. Where there is traffic, where there is a crowd, where there is a crowd, where the rich tide. The conclusions of this study are summarized as follows:
(1) Relationship Maintenance: Establish good relationship with suppliers and customers.
(2) Customer Service: To provide customized and perfect after-sales service and to meet customers one stop shopping.
(3) Adapt to the trend: Order fragmentation, meager profit, adapting to change is the way of survival.
(4) Improve Sensitivity and Mastery of Big Data and a high degree of market sensitivity.
No matter in what way to use to develop new opportunities, the most important thing is to be accurate marketing, thus it can to create the result of 1 + 1 greater than 2. In addition, to provide customers total solution, in order to steadily increase profitability.
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