A Study of Non-Cash Payment Effectiveness for Bakery Chain store in China: A Case of M Company

• Main Authors: CHENG CHUN-CHENG, 鄭君晟
• Other Authors: 張寶蓉
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/238d3w

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 105 === Non cash transaction model has become increasingly popular in the retail chain, even a single store sales did not reach the size of the chain industry also began to accept non cash transactions, the chain retail industry (including the bakery chain retail) due to the early use of non cash cost calculation, no cost crunching the transaction mode is changed to non cash transaction mode, there will be third party from the extraction of the cost and produce new cost, so the most reluctant to accept change. As consumers gradually become accustomed to non cash transactions, stores began to have guests because the enterprise response only accept cash transactions and can not be said to buy, especially in large amount of high margin cake products, operating units should increase the transaction reaction of pipeline enterprises to avoid such incidents began to lose the trading opportunities, and that non cash transactions can be effective assistance to increase revenue. The popularity of non cash transactions in the Nordic countries have plans for the development of advanced cashless trading environment, both environmental protection and convenience, while in developing countries, the largest market Chinese, the consumption environment has gradually become accustomed to Alipay, micro payment mobile payment, eMarketer research institutions in 2020 is expected to more than 50% Chinese smart mobile phone users will use mobile payment. In addition to the impact of consumer habits, corporate finance their cash management because with the expansion of scale and increase the difficulty of management, cash risk cost with the increase in the size of the deposit amount for deposit, fees and restrictions are also increasingly large, so the financial began planning to open non cash transaction channel, and due to the aforementioned operation on the reaction and support operations supervisor. The process of establishing non cash transaction channels due to fully cooperate with the operating units without difficulty, smoothly, on-line 4 years, a substantial proportion of non cash transactions increased from 0% to 65%, from the management and improve the customer experience were improved, and further can be used for mobile payment flexible use of online marketing resources on the operation, although not directly contribute to revenue, but to eliminate the negative effects of only cash transactions.