The Antecedents of The Adoption of APP by Insurance Salespeople ─ The Case of S Life Insurance Company.
碩士 === 逢甲大學 === 金融碩士在職專班 === 105 === This paper aims to empirically check the factors that affect the adoption of APP in the life insurance industry in Taiwan. Perceived usefulness, perceived ease of use, trust and TQM of the company’s APP were examined to determine if the factors are affecting APP...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7c83ec |