The Research on the Recommendation of Financial Products Portfolio Using the RFM, Cluster Analysis and Association Rule - A Case Study of Bank A

碩士 === 輔仁大學 === 統計資訊學系應用統計碩士班 === 105 === With the development of information technology and the environment of globally competing, enterprises in order to survive how to enhance competitiveness and create profits is the key to success. In recent years, the trend of pattern of the commercial is serv...

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Bibliographic Details
Main Authors: CHEN, LI-TING, 陳俐婷
Other Authors: Liang, Te-Hsin
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/ktp2r7

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