The Influence of Different types of “MOE” Endorsers and its' Credibility to Tourism Destination Image and Traveling will
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 105 === In recent years, more and more city government using “MOE” endorsers to promote their city. The purposes of this study are to understand different types of “MOE” endorsers’ credibility, and the affection of the “MOE” endorsers’ credibility to tourism destination...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07882936883693675648 |
