| Summary: | 碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 105 === Context aware technology is widely used in the education, art,
transportation, health, architecture, and e-commerce fields, among
others. Further, situational awareness has deeply penetrated
everyday life in the manpower era, for example: maps’ GPS
positioning, which records one’s daily trajectory; smart watches,
which monitor a heartbeat, caloric intake, steps, or sleep. The APP
category originated from the popularity of smartphones, but is no
longer limited to games, communication, or shopping software. For
example, apps have gradually been used in the political field, as
2014 mayor and county councilors elected to open a new page for
APP. Why, then, do apps exhibit less influence than social media?
Foreign studies have discovered that millions of generations have
used and received digital media information. Millennial voters have
been active in community media and rely on Internet resources,
gradually changing the traditional electoral and marketing strategies.
Therefore, this article analyzes 2010–2016 county government,
county mayoral election candidates’, and 2016 presidential and
legislators’ election candidate apps, in an attempt to discover a
common point. Moreover, this analysis is accompanied by a
questionnaire that explores voters’ use of the app concept to illustrate
voter generations and further outline future political apps.
This paper aims to apply situational awareness to political apps, and
to test feedback from users and politicians through app-related
questionnaires, with public issues (such as traffic issues) as the
primary axis. Two-way interactions provide a more in-depth
understanding of the people’s needs. For example, a political app
that creates a new page no longer connects the community as a media
relay station, but rather, a candidate or government’s unidirectional
vehicle of information transmission. Therefore, two-way interactive
communication involves voters–candidates/citizens–local
governments, and these profound experiences address the most real
needs and reactions.
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