Research on the Purchase of Smart Phones：asexample of Take Consumer Phone Audio and Video Function Selection

• Main Authors: Chang, Cheng-Chung, 張鈞展
• Other Authors: Shiue, Yeou-Ren
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/qtn8xp

碩士 === 華梵大學 === 資訊管理學系碩士班 === 105 === In the era of the outbreak of this information and changes in the lifestyle of the people, the mobile phone market has also been the trend of changes in consumption structure, so to meet the diverse needs of consumers has become an important issue in today's mobile phone market, smart phones with multi-functional And use, can take into account the work and leisure needs, therefore, smart phones, the market has great potential for the goods. For smartphone buyers in Taiwan, smart phones, in addition to meet the needs of the use of the work to replace the laptop part of the function, and even in the leisure life to bring consumers a great convenience, select the smart phone in the entertainment function upgrade , So that in addition to audio and video entertainment, mobile phone functions, shooting strong, and the price more market competitiveness, a new mainstream mobile phone market! This study mainly focuses on the consumers' consideration of the demand for smartphone audio and video functions. It is divided into four aspects: mobile phone processing efficiency, photographic display performance and price through literature review, expert questionnaire and hierarchical analysis. , Through the calculation and weight analysis, found Sony Xperia X 64G version for the best smart phone. Expectthe relevant data and analysis of the results can provide mobile phone manufacturers and the pursuit of mobile phone audio and video functions of consumers as a reference.