Investigation of Upgrading the Traditional Chinese Herbal Industry – A Case Study in Malaysia
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 105 === Traditional Chinese Medicine (TCM) and herbs industry has been struggling in Malaysia. More and more people prefer quick and easy modern medicine and supplement. The goal of this research is to find out what it takes for a TCM retail to be adaptable in today’s...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2p79mk |