The Research on the Consumers’ Habits and the Firms’ Channel Strategy, Taking the Purchase ofHousehold Rice for Example

碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 105 === First of all, the rice businesses have to develop the marketing strategies to realize the promotional function to attain the targeted goal, which would better meet the consumers' needs and improve the convenience to buy the rice goods. Secondly, the posit...

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Bibliographic Details
Main Authors: LI,YU-HUI, 李玉惠
Other Authors: Tsai, Chih-Ming
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/9ay8xn

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