The Effect of Fit among Performance Service and Campaign Strategy with The Appropriate Choice of Voting on Party members

• Main Authors: Chao-Shi Meng, 孟昭曦
• Other Authors: Yu-Lung Wu
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/6sx5f7

碩士 === 義守大學 === 資訊管理學系 === 105 === Research on voters’ choice has always been a subject of interdisciplinary research. However, most of research papers aim at the orientation of political, psychological, and cultural. Only few of them focus on the political party members and construct the whole study framework through the fit-perspective of contingency theory.Political commercialization is the theoretical basis for this study.It not only combines governance politicies of government and political party members, but also includes service policies and campaign strategies for the voters and political party members. Through satisfaction survey of governance policies, perception survey and satisfaction assessment of service policies, and candidate-evaluation for campaign period are able to analyze the sub- facets. Use structural equation modeling to discuss the assessment-of- fit. The main purpose of this study is to explore the influence of assessment-of-fit of governance strategy, service strategy and campaign strategy on the political party members’ voting choice. The results found that assessment-of- fit of these 3 constructs to affect the voting choice of political party members and also to enhance the effectiveness. On the other hand,expected to find out significant correlation between assessment-of-fit of these 3 constructs and the voting choice of political party members.