| Summary: | 碩士 === 義守大學 === 資訊管理學系 === 105 === Enjoying Reading Website could offer a convenient and effective learning style and personal learning service. It’s the one of online learning styles. But method of operation of Enjoying Reading Website is the key to influence on whether users learn effectively or not. This research is to explore how evaluation of Enjoying Reading Website influence on users and the result could offer Enjoying Reading Website operators to improve the website of online examination. These are the research background and motivation.
The research is based on the model of Technology Acceptance Model (TAM) offered by Venkatesh and Davis（2000）. The purpose is to explore that the relationship and difference of subjective norm and users’ perceived usefulness (PU), perceived ease-of-use (PEOU), attitude to ward use , and behavior intention to use in different background students. The data of the research is analyzed by SPSS.
The result shows that the variable of different background Kaohsiung students who use Enjoying Reading Website has no significant difference in perceived usefulness (PU), but external variables, including image , job relevant have positive influence on users’ perceived usefulness (PU) and perceived ease-of-use (PEOU), and evaluate positively on attitude toward use to behavior intention to use.
The research of data analysis would offer reference to educational authorities to popularize the use of Enjoying Reading Website and to amend the system design for operators. The reference index offers other researchers to study the students of using Enjoying Reading Website in the future.
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