Effects of Digital Marketing and Electronic Word of mouth （eWOM）on Customer Satisfaction and Behavior Intention: Using Napoleon Customization Suits as Examples
碩士 === 國立高雄應用科技大學 === 財富與稅務管理系碩士在職專班 === 105 === This study is based on the digital marketing and online reputation of Napoleon Handmade Suits (Napoleon) to explore the impact of digital marketing and online reputation on its customers’ satisfaction and behavior intention. This study selected the cu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38136341831190633169 |
