The Influence of Cognition of College Students’ Subjective Well-being on Tourism Behavior

• Main Authors: Chuang,Mei- Chin, 莊玫君
• Other Authors: Tu ,Kuang-Yu
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/h396vu

碩士 === 嶺東科技大學 === 觀光與休閒管理系碩士班 === 105 === Subjective well-being (SWB) is an emotion, which is influenced by an individual’s cognitive control system. In 1998, scholar Luo Lu put forward a famous conceptual framework for subjective well-being, in which cognitive judgment is an important factor that affects the subjective well-being. This study, based on Theory of Planned Behavior, conducts interviews, a qualitative method, to research into how college students’ cognition of subjective well-being influences their tourism behaviors. The study subjects were 52 college students at certain university of technology and science in middle Taiwan. Convenience sampling was used to choose subjects who participated in qualitative interviews in this study. The study found that (1) Outgoing individuals are more likely to be happy when participating in the tour. (2) When the individuals share travel behaviors through Facebook, and receive the same values from others, it is easier for them to feel more subjective well-being. (3) When the individuals plan travel itinerary and achieve the desired goal in accordance with the plan, they will feel more subjective well-being because of the sense of accomplishment. (4)When individuals change the mood or eliminate the pressure through the participation of tourism activities, they will feel more subjective well-being after the conversion of emotion. (5) When individuals participate in tourism activities, they can improve their life satisfaction.