The research of Environmental Awareness and Behavior of Ecotourism - Case of Sun Moon LakeNational Scenic Area

• Main Authors: WANG, CHIEN-CHIH, 王建智
• Other Authors: Ching-Chi Yang
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/8g6nzh

碩士 === 康寧大學 === 休閒資源暨綠色產業研究所 === 105 === Ecotourism has become popular in recent years , visitors to enjoy and feel a ecotourism that local people how to coexistence with nature. Now, we have a lot of tourist attractions for ecotourism, Among Sun Moon Lake is one of the most famous, it number of visits are up to 4 million as per yea it is very important to promote and pay attention about conservation and maintenance of the natural environment when people do the ecotourism, so that ecotourism can be sustainable development. Before the concept of ecological conservation is not yet mature, there are some of religious group will release the captive Non-native Species to cause serious ecological crisis. We should face this seriously and take immediate action before it is too late. We have chosen Sun Moon Lake National Scenic Area as our research target and focused on dimension of environmental awareness and behavior, and we have done a questionnaire and total of 143 valid questionnaires were collected by convenient sampling method. According to our analysis and research, calucated By regression Analysis , the correlation coefficient between environmental awareness and environmental behavior is 0.48 ,higher number will be better when people knows more about environmental awareness during ecotourism.