The Research of the Impact Mode of the Operation between Leasing Company with Shuttle Service- A Case study Changhua Leasing Company.

• Main Authors: Won Jia Jun, 翁嘉駿
• Other Authors: Lien Chung Chang
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/en5ffx

碩士 === 康寧大學 === 企業管理研究所 === 105 === In recent years, Taiwan's car rental companies continue to seek new ideas and make a new innovation in this industry, the rise of hot shot fashion industry, as we known as the six-star standards, such as URBER, system in Taiwan and some known how that they all double-B. such as Benzs and BMW cars. This study is aimed at the focus on the airport shuttle operation mode - the case study of Changhua Leasing Company and the case analysis with quantitative analysis, the motives to know the case of the company management and management strategies and customer satisfaction and the convenience of consumers, why the company is able to survive, its business strategy is consistent with Michael PORTER five-force analysis and SWOT analysis of the results. To quantify the basis and case study that the company early entry threshold does not need so high, the entry’ time into the airport shuttle service market, the establishment of brand image, has become a major advantage, in addition, with the case of a virtual company Business organizations, the travel agency and tour the company's business, tour guides and team leader, into their own agents, so that the reduction of advertising costs, virtually in the Changhua region has hundreds of agents, direct control of consumers, Service, but also because of the above two major advantages, resulting in new and old competitors can not compete, which is selected for the case study the company's preferred reason.