A Study of Tourists’ Traveling Motivation, Satisfaction, Attraction and Revising Willingness in Tainan and Kyoto

• Main Authors: Lin Yen-Chiu, 林艷秋
• Other Authors: Lin Cheng-Te
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/a2y7ma

碩士 === 康寧大學 === 企業管理研究所 === 105 === The purpose of this research was to find out the effects of tourists’ traveling motivation, satisfaction, attraction, and revising Willingness among a case of tourists from tourists visiting Tainan City and Kyoto. 799 questionnaires were issued and the effectiveness was 99%. This study was based on “tourist motivation scale”, “satisfaction scale” , “attraction scale” and “revising willingness scale” as a research tool, used descriptive statistics , correlation analysis, ANOVA, and T-test to analyze the results: 1.There were positive relationships between the tourism motivation and Background Information for tourist in the Tainan City and Kyoto. In other words, tourism will influence motivation of tourists. 2.There were positive relationships between the tourism satisfaction and Background Information for tourist in the Tainan City and Kyoto. In other words, tourism will influence satisfaction of tourists. 3.There were positive relationships between the tourism attraction and Background Information for tourist in the Tainan City and Kyoto. In other words, tourism will influence attraction of tourists. 4.There were positive relationships between the tourism revising willingness and Background Information for tourist in the Tainan City and Kyoto. In other words, tourism will influence revising willingness of tourists. 5.Tourists’ traveling motivation, satisfaction, attraction, and revising Willingness had partial remarkable positive correlation.