Corporate Social Responsibility Through Sport : An Empirical Analysis of the Taiwan Companies
碩士 === 銘傳大學 === 企業管理學系 === 105 === Corporate Social Responsibility (CSR) has become important and the more and more companies take sport sponsorship as a mean of the CSR practice. We take the companies listed on Taiwan Stock Exchange as our examples to investigate sports sponsorship and CSR. The dat...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28553667136183275787 |
| Summary: | 碩士 === 銘傳大學 === 企業管理學系 === 105 === Corporate Social Responsibility (CSR) has become important and the more and more companies take sport sponsorship as a mean of the CSR practice. We take the companies listed on Taiwan Stock Exchange as our examples to investigate sports sponsorship and CSR. The data were collected from the CSR report. We use content analysis to analyze the CSR reports to identify the sports sponsorship in Taiwan. The results show banks accounts for the largest percentage of sports sponsorship.
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