Corporate Social Responsibility Through Sport : An Empirical Analysis of the Taiwan Companies

碩士 === 銘傳大學 === 企業管理學系 === 105 === Corporate Social Responsibility (CSR) has become important and the more and more companies take sport sponsorship as a mean of the CSR practice. We take the companies listed on Taiwan Stock Exchange as our examples to investigate sports sponsorship and CSR. The dat...

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Bibliographic Details
Main Authors:	CHU, SZU-TAN, 朱思坦
Other Authors:	HUANG, CHIN-TAN
Format:	Others
Language:	zh-TW
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/28553667136183275787

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spelling	ndltd-TW-105MCU001210202017-07-16T04:29:28Z http://ndltd.ncl.edu.tw/handle/28553667136183275787 Corporate Social Responsibility Through Sport : An Empirical Analysis of the Taiwan Companies 台灣企業以運動贊助實行企業社會責任之實證分析 CHU, SZU-TAN 朱思坦碩士銘傳大學企業管理學系 105 Corporate Social Responsibility (CSR) has become important and the more and more companies take sport sponsorship as a mean of the CSR practice. We take the companies listed on Taiwan Stock Exchange as our examples to investigate sports sponsorship and CSR. The data were collected from the CSR report. We use content analysis to analyze the CSR reports to identify the sports sponsorship in Taiwan. The results show banks accounts for the largest percentage of sports sponsorship. HUANG, CHIN-TAN 黃慶堂 2017 學位論文 ; thesis 46 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 銘傳大學 === 企業管理學系 === 105 === Corporate Social Responsibility (CSR) has become important and the more and more companies take sport sponsorship as a mean of the CSR practice. We take the companies listed on Taiwan Stock Exchange as our examples to investigate sports sponsorship and CSR. The data were collected from the CSR report. We use content analysis to analyze the CSR reports to identify the sports sponsorship in Taiwan. The results show banks accounts for the largest percentage of sports sponsorship.
author2	HUANG, CHIN-TAN
author_facet	HUANG, CHIN-TAN CHU, SZU-TAN 朱思坦
author	CHU, SZU-TAN 朱思坦
spellingShingle	CHU, SZU-TAN 朱思坦 Corporate Social Responsibility Through Sport : An Empirical Analysis of the Taiwan Companies
author_sort	CHU, SZU-TAN
title	Corporate Social Responsibility Through Sport : An Empirical Analysis of the Taiwan Companies
title_short	Corporate Social Responsibility Through Sport : An Empirical Analysis of the Taiwan Companies
title_full	Corporate Social Responsibility Through Sport : An Empirical Analysis of the Taiwan Companies
title_fullStr	Corporate Social Responsibility Through Sport : An Empirical Analysis of the Taiwan Companies
title_full_unstemmed	Corporate Social Responsibility Through Sport : An Empirical Analysis of the Taiwan Companies
title_sort	corporate social responsibility through sport : an empirical analysis of the taiwan companies
publishDate	2017
url	http://ndltd.ncl.edu.tw/handle/28553667136183275787
work_keys_str_mv	AT chuszutan corporatesocialresponsibilitythroughsportanempiricalanalysisofthetaiwancompanies AT zhūsītǎn corporatesocialresponsibilitythroughsportanempiricalanalysisofthetaiwancompanies AT chuszutan táiwānqǐyèyǐyùndòngzànzhùshíxíngqǐyèshèhuìzérènzhīshízhèngfēnxī AT zhūsītǎn táiwānqǐyèyǐyùndòngzànzhùshíxíngqǐyèshèhuìzérènzhīshízhèngfēnxī
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Corporate Social Responsibility Through Sport : An Empirical Analysis of the Taiwan Companies

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