The Application of Business Strategy and Communication for the Fan Page of Taiwan's Police Agency Website, Taking the Women and Children Protection Brigade for Example

• Main Authors: CHEN, YEN-JU, 陳彥如
• Other Authors: TSAI,PEI-YING
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/36386239220091980927

碩士 === 銘傳大學 === 新媒體暨傳播管理學系碩士班 === 105 === The changes of the Internet network technology have brought forward the diversification of communication tools. The new media have emerged as the important communication platforms providing a wide variety of the contents. Nevertheless, it is the issues of how to integrate and use right channels to interact with their fans that challenges all enterprises and organizations after the rise of the new media. Despite that government agencies have already regarded the fan page as an effective platform to communicate with people, their applications of interactions with the fans on the internet are still comparatively conservative than private enterprise sectors. Therefore, the object of the study is the fan page of the Women and Children Protection Brigade (WCPB) of Taiwan's Policy Agency, the research purposes are to explore the business strategy of the public relations for the fan page of women and children related internet websites and to understand how they interact and communicate with the facebook fans. Using both quantitatie and qualitatie approach to analyze the communication strategy and interactive behaviors, the research employs both methods of the contents analysis and the depth interview by focusing on the fan pages of the WCPB of Taiwan's six special municipalities. The research findings are: it is the lowest of the degree of application in the improvement of the revisiting rate, among the application principles of communication and dialogue. On the execution side, Taiwan’s police agencies are also found having the issues of insufficient resources, such as limited manpower, professional knowledge, and capital funds. Besides, owing to the constraint of just having very few fan pages dedicated to women and children in Taiwan, there is still much room for upward improvement on the propaganda and communication strategy, by utilizing the fan page platform of the social media of Facebook, so as to ensure the better living protection and to create better living space with dignity for women and children.