| Summary: | 碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 105 === This study mainly discusses the key demands of investors in the use of brokerage services and discusses the importance of key factors of service investors. First, the initial structure is compiled through a literature review. Then the questionnaire for the specialization of ordinary investors in the electronic orders for two rounds of experts is used. Finally, the questionnaire survey of the satisfaction factors of the securities business model established by the Delphi questionnaire was conducted.
The results show that the satisfaction factors of the securities business model can be established as design factors, system performance surface, customer relationship, a total of 12 service satisfaction factors (0.4) is the most important factor affecting service satisfaction factors, followed by design output (0.32), respectively. (0.061), easy and convenient operation (0.086), innovation and value-added function (0.06), product integration (0.053), the content of the customer relationship (0.28): the overall weight of the part of the view, respectively, (0.098), corporate image (0.05), fee concessions (0.073), service attitude (0.098), brokerage scale (0.059) and other 12 services, the system is stable (0.198), transaction security privacy (0.104) .
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