| Summary: | 碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 105 === Drug & cosmetic chain store has grown dramatically in Taiwan , coupled with the increasing number of aging population, domestic drug & cosmetic industry development prospects is quite optimistic. From a drug & cosmetic store business and retail systems development to professionals, pharmacists, beautician, it has helped resolve consumer health and beauty issues, therefore it makes a drug & cosmetic stores growth tremendously in the market trend. People hope in life toward longevity and an aging trend, seek more healthy and beautiful life style, predictable drug & cosmetic industries in the future development and potential.
In Professor Chi-San Chu’s article, he mentioned the strategic marketing analysis 4C architecture is key analytical framework. It analyzes company C drug & cosmetic store in the Cost Of Utility, Cost Of Information Search, Cost of Moral Hazard and Cost of Asset Specify four architecture. This strategy using the method from the analysis to explore 4C C drug & cosmetic store in transaction costs in the past performance and future transactions costs for 4C to improve to maintain long-term competitive advantage.
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