A Study on Factors Affecting Pro-Environmental Behaviors of Eco-tourists in Matsu National Scenic Area

• Main Authors: LIN, SHU-YI, 林書儀
• Other Authors: HUANG,YUNG-CHUAN
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/02662902838000398020

碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 105 === The purpose of this study is to identify how the pro-environmental behaviors of eco-tourists are influenced by various factors, including value, new ecological paradigm, environmental responsibility, sense of responsibility, belief, and enjoyment. The relationship between the standards of value and belief, as well as environmentally friendly behaviors will also be proved through evidences provided by eco-tourists in Matsu. The research uses purposive sampling technique. A total of 425 questionnaires were distributed of which 409 were responded validly (effective response rate 96.23%). The following results are concluded: 1.Value has a significant impact on new ecological paradigm; new ecological paradigm also has a great influence on pro-environmental behaviors. 2.New ecological paradigm is highly influenced by environmental responsibility, sense of responsibility, belief, and enjoyment. 3.Environmental responsibility, sense of responsibility, belief, and enjoyment have great impacts on pro-environmental behaviors. 4.New ecological paradigm will indirectly affect pro-environmental behavioral intentions of eco-tourists via environmental responsibility, sense of responsibility, belief, and enjoyment.