Business ModelAnalysis of Retailing 4.0

• Main Authors: HSIEH CHIA CHI, 謝嘉祺
• Other Authors: LIN HUNG MING
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/4xsf3y

碩士 === 明新科技大學 === 管理研究所碩士在職專班 === 105 === The retail Business Model, from an individual grocery store (Retail 1.0), has become a chain of convenience stores and retail stores (Retail 2.0), with the Internet development, allowing retail sales to online shopping (Retail 3.0), in the face of the technological era of Industrial 4.0, the Retail 4.0 of smart retail stores is gradually born. The purpose of this study is to construct the retail Business Model of 1.0, 2.0, 3.0 and 4.0. And then compare the difference of Business Model. This study uses a Case Study to take the firm, RT-Mart, PChome, and PChome as representatives of Retail sales 1.0, 2.0, 3.0, 4.0, and by books, periodicals, papers, internet data, local observation, access, shooting, data collection, and then the data in the Business Model of nine items analysis. The analysis found that Retail sales of 1.0, 2.0, 3.0, 4.0, from face to face to the internet to buy goods to the face of the machine, the no one store has saved the owner's cost of personnel. Breaking the traditional concept of the store purchase, and Retail 4.0 and the past Retail 1.0, 2.0, 3.0 difference is also very large, Retail 1.0 small quantity purchase price high, the price of a large number of goods is low. The network mall has no rent price, but the Retail 4.0 combined 2.0 and 3.0, so that consumers can order on the Internet, and then to collect the goods again, and the future can be considered with the convenience of the convenience store, to allow consumers to collect goods. Even with the cargo to be able to live distribution to the destination, to make consumers satisfied also let the profit of the store to increase, the cost of the cost.