Communication of China's national image in the Xi Jinping Era: take the national publicity films as an example

• Main Authors: Cheng, Shiu Yao, 鄭旭堯
• Other Authors: 楊開煌
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/kc58r9

碩士 === 國立政治大學 === 東亞研究所 === 105 === The research uses textual interpretation way to analyze the exports of values and the construction of national image from the following three national publicity films: “How Leaders Were Tempered”, “The 13 WHAT” and “South China Sea” propaganda videos. By applying the theories of political communication and observing related foreign media reports, this study also examines the communicating and persuasive effects of the three films. The research found that these films are different whether in producer, narrative forms and modes of communication from early period's production. For examples, the films were produced by unofficial studios, and with more vivacious style to get rid of the dogmatic and homiletic content. Actually, the above films apply many familiar codes to fit the audience. In order to get better effect, the above videos deliver their messages by stating the actual facts to avoid arguing with the audience and make them think deeply by themselves. In addition, the foreign media will bring agenda-setting effect on the audience. Therefore, it will play an important role in affecting audience’s attitude toward the national publicity films.