Investigating the determinants of cyber-entrepreneurial intention in virtual community

• Main Authors: Yu, Li-Chih, 游禮志
• Other Authors: Chi, Yan-Ping
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/3x5jcj

博士 === 國立政治大學 === 資訊管理學系 === 105 === While the importance of entrepreneurial intentions has been recognized in entrepreneurial literature for at least three decades, the development and empirical validation of an entrepreneurial intentions model in a virtual community context had not been fully addressed. This dissertation aims to explore the evaluation determinants of cyber-entrepreneurial intention model in the virtual community context. Shapero- Krueger entrepreneurial intention model and social capital theory is utilized as the theoretical foundation to investigate the influences of entrepreneurial determinants that affect the intention to start a business online. A theoretical model of cyber-entrepreneurial intention proposes that cyber-entrepreneurial desirability and cyber-entrepreneurial feasibility serve as direct determinants, and mediators, bridging and bonding social capital serve as indirect determinants, whereas cyber- entrepreneurial self-efficacy serve as both indirect determinants and mediators. This dissertation collected 204 valid questionnaires and used them to test the proposed model. The results show that bridging and bonding social capital, and self-efficacy affect intention through desirability and feasibility. Theoretical and practical contributions and recommendations are also presented.