Strategic Marketing Analysis in Mobile Payment: The Cases of WeChat Pay and LINE Pay
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 105 === With the advances of technology and the popularization of the internet, nowadays smartphones can perform several functions besides communication (e.g., camera, flashlight, map, notebook, Walkman). Moreover, people begin “putting” the money on their smar...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/mp4gv2 |