The impact of organizational innovative culture on collaborative new product development projects - an example of taiwan hi-tech company

• Main Authors: Kang, Xu, 康旭
• Other Authors: 吳豐祥
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/affk26

碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 105 === In this paper, the researcher explores that to contribute the internal innovation outputs, what organizational culture elements should be adjusted in the process of co-creation. Through the study of relevant literature, the researcher has a comprehensive understanding of the research questions, and develops the corresponding case study framework. An internal innovation team in a co-creation project of a Taiwan corporation is selected as the research object, using interviews, observation and other methods to collect the case information, and the qualitative case study method is used. The paper shows: 1. In the internal innovation process, the main influencing factor of innovation team’s organizational culture and innovation behavior is the direct leader. 2. The extent to which the manager supports the project team, the degree of authorization, the degree of uncertainty tolerance and the frequency of progress checking have great influence on the team innovation performance. 3. To better cooperate with the help of external resources, the direct leader need to establish a knowledge management system and the corresponding incentive mechanism. 4. The direct leader should pay attention to keep the entrepreneurship of each team member at a high level, believe in the value of the team and listen to the opinions of the staff in the process of innovation decision-making. 5. In the process of collaborative innovation, the innovation consultant influences the team innovation behavior through the influence of the organizational culture, and finally affects the effectiveness of collaborative innovation. Accordingly, this paper puts forward six practical suggestions and two follow-up research suggestions for future related practitioners and researchers.