A content analysis of Third Wave Feminism in ELLE Magazine from 1992 to 2016

• Main Authors: Pan, Jung Hui, 潘蓉慧
• Other Authors: 郭貞
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/7rv8pz

碩士 === 國立政治大學 === 國際傳播英語碩士學位學程(IMICS) === 105 === This study examined the trend of increasing feminist messages in fashion magazines between the years of 1992 to 2016. Feminists have always criticized women’s magazines for conveying traditional messages—that women are concerned only with external appearances, pleasing a man, and finding a husband. Third wave feminism is a new feminism started in the 1990s that celebrates media visibility, with the central of fun, feminine and sex-positive; while using mass media and popular culture as tools to carry empowerment messages of the Third wave. It is hypothesized that feminist messages increase in fashion magazines under the influence of the Third wave feminism. Content analysis method is used for data analysis. Pierce's (1990) measurements and definition of feminist messages are refined and expanded as a basis for content analysis conducted on 16 selected issues of ELLE Taiwan from 1992 to 2016.