The Influence of Type of Brand Anthropomorphization on Consumer''s Purchase Intention.
碩士 === 國立中興大學 === 行銷學系所 === 105 === Recently, anthropomorphization has been increasingly adopted by marketers. Personification of brand can be applied to TV commercials, print advertisements, and product packages in different ways. It can not only establish a positive brand image but also build clos...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95019952432130058155 |