The Influence of Type of Brand Anthropomorphization on Consumer''s Purchase Intention.
碩士 === 國立中興大學 === 行銷學系所 === 105 === Recently, anthropomorphization has been increasingly adopted by marketers. Personification of brand can be applied to TV commercials, print advertisements, and product packages in different ways. It can not only establish a positive brand image but also build clos...
Main Authors: | Ming-Wei Hong, 洪明緯 |
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Other Authors: | Wen-Hsien Huang |
Format: | Others |
Language: | zh-TW |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/95019952432130058155 |
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