| Summary: | 碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 105 === Construction industry in the country''s economic indicators, has been known as the: locomotive industry. Therefore, the construction industry is the main basis of national economic construction. Construction industry commits to national basic construction tasks. It is not only relate to the people''s livelihood but also affects the development of other industries. However, the current world countries face the cycle of adjustment and industrial structure adjustment, and because the construction industry construction technology has long been a long time, its key role has been gradually replaced by high-technology.
The construction industry is facing two major pressures, labor shortage and price competition. If we are not cut corners to sacrifice quality in the premise, the majority of firms can only pass through the organization and management to streamline and means of survival downstream, but this way of treating the symptoms and can not really solve the problem. Therefore, how to get rid of such difficulties, to seek sustainable enterprises, many construction industry companies are thinking about and trying to issue strongly.
In this study, Ding Tai Construction Company is as a reference, in order to sustainable operation for enterprise, we create a thinking of added value in addition to get rid of the previous price competition. In this the case study method, interview and questionnaire was used to study the variables analysis. This study focuses on how to create competitive advantage in construction industry, and the application in marketing strategy, through the questionnaire survey analysis and discussion, the results can provide a reference for construction industry and creating added value for entrepreneurs to obtain excess profit.
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