The Competitive Performance of the Miles and Snow Strategy for Semi-conductor Industry

• Main Authors: Wen-ChiehCHEN, 陳玟潔
• Other Authors: Chinho Lin
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/tf52w5

碩士 === 國立成功大學 === 工業與資訊管理學系 === 105 === To catch up with changes in the market environment, companies must modify both their strategies and resource allocations (Hax and Majluf, 1996; Slater et al., 2006). The aim of this article is to construct a performance evaluation framework to help top management make decisions more objectively. Thus, this article focuses on one important part of the strategy planning process: internal analysis and external analysis. Based on internal and external analysis, company performance evaluation was divided into two stages by using network DEA and the cross efficiency approach. In addition, this article employs Miles and Snow (1978) typology for the company strategy classification. In this case, we analyze the financial data of 30 semiconductor companies from 2010 to 2014.