Investigating antecedents and consequences of brand passion in the context of creative tourism
碩士 === 國立成功大學 === 交通管理科學系 === 105 === This study explores the brand passion of the Culture and Creative Park, and understands the antecedents and consequences of brand passion. Our analysis focus on self-congruence, brand identification, lifestyle-congruence as the antecedents of brand passion while...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xg87n4 |