Development of A Self-Efficacy Scale for Social Network Sites

• Main Authors: HUANG, YE-HUA, 黃業樺
• Other Authors: 王育民
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/fw44ne

碩士 === 國立暨南國際大學 === 資訊管理學系 === 105 === Social network sites (SNSs) refer to an online platform that can let people build the social network with friends to share ideas, habits, backgrounds, interests and make connections on the Internet. Facebook, Twitter, Plurk, Instagram are the popular social network sites. At present, SNSs are attracting more and more people to use and join. Using SNSs have become a part of daily file and also have strong influence on businesses. This study develops a scale for measuring users’ self-efficacy for social network sites. Among the SNSs, Facebook has most users. Therefore, this study selects Facebook as the research target. The items of this scale are based on personal use, groups and pages perspectives. This study collected 223 response to purify the scale and 376 responses to validity the scale. Finally, researchers and practitioners can use the scale for measuring one’s self-efficacy on using social network sites.