The Strategy Develop a Brand for Excellent Manufacturing Company

• Main Authors: Mei-Yu Wu, 吳美玉
• Other Authors: Yu, SHIUH-SHENG
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/hze9em

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 105 === Globalization is the biggest trend in society recently. It drives the development of the economy, bringing many new opportunities for the business, but it also brings many threats. Facing of the new business to seize the opportunity to spring up, the enterprise set up a long time can maintain their own advantages are not defeated by the new forces. Each company to grasp their own advantages to improve their own shortcomings, all have a set of their own operating principles to maintain the company's operations. However they have a common factor is the quality of control and brand management. The quality is not limited to products, including the company's environment, plant, equipment, personnel and so on. Maintain a certain level of quality in order to establish the credibility of the brand and visibility, while attracting new customers can also make the original customers to maintain their loyalty. Quality management is important but how to complete the implementation is a big problem. How to improve the quality of enterprise management and brand management to achieve sustainable development will be the focus of this paper to explore.