The study on the relationship among Electronic Word-of-Mouth, Involvement, Source Credibility and Purchase Intention for Online Travel Reviews Websites Users

• Main Authors: CHIU, YU-NING, 邱昱寧
• Other Authors: MOU, CHUNG-FU
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/12081832708626124452

碩士 === 國立體育大學 === 體育推廣學系 === 105 === The main purpose of this study is to analyze travel review websites' connections among online reputation, relating level, source credibility and purchase intention patterns, verifying its adaptability. Through the questionnaires online, add up to 565 questionnaires were collected, in which 432 valid samples are analyzed by SPSS and AMOS. First, analyze the feature within samples, reliability, validity, and CFA, analyzed with SEM, investigating the casual connection within variables, verifying the study's hypothesis. The following's the received result:(1) Internet reputation has positive impacts on source credibility. (2) Relating level has positive impacts on source credibility. (3) Internet reputation has positive impacts on purchase intention. (4) Relating level has positive impacts on purchase intention. (5) Source credibility has positive impacts on purchase intention. According to correlational studies and results, this study offers significant suggestions in connection with travel agencies and users for future related work popularity and study references.