The study on the relationship among Electronic Word-of-Mouth, Involvement, Source Credibility and Purchase Intention for Online Travel Reviews Websites Users
碩士 === 國立體育大學 === 體育推廣學系 === 105 === The main purpose of this study is to analyze travel review websites' connections among online reputation, relating level, source credibility and purchase intention patterns, verifying its adaptability. Through the questionnaires online, add up to 565 questio...
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ndltd-TW-105NCPE05690052017-07-15T04:29:03Z http://ndltd.ncl.edu.tw/handle/12081832708626124452 The study on the relationship among Electronic Word-of-Mouth, Involvement, Source Credibility and Purchase Intention for Online Travel Reviews Websites Users 線上旅遊評論網站使用者網路口碑、涉入程度、訊息來源可信度與購買意願關係之研究 CHIU, YU-NING 邱昱寧 碩士 國立體育大學 體育推廣學系 105 The main purpose of this study is to analyze travel review websites' connections among online reputation, relating level, source credibility and purchase intention patterns, verifying its adaptability. Through the questionnaires online, add up to 565 questionnaires were collected, in which 432 valid samples are analyzed by SPSS and AMOS. First, analyze the feature within samples, reliability, validity, and CFA, analyzed with SEM, investigating the casual connection within variables, verifying the study's hypothesis. The following's the received result:(1) Internet reputation has positive impacts on source credibility. (2) Relating level has positive impacts on source credibility. (3) Internet reputation has positive impacts on purchase intention. (4) Relating level has positive impacts on purchase intention. (5) Source credibility has positive impacts on purchase intention. According to correlational studies and results, this study offers significant suggestions in connection with travel agencies and users for future related work popularity and study references. MOU, CHUNG-FU 牟鍾福 2017 學位論文 ; thesis 142 zh-TW |
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碩士 === 國立體育大學 === 體育推廣學系 === 105 === The main purpose of this study is to analyze travel review websites' connections among online reputation, relating level, source credibility and purchase intention patterns, verifying its adaptability. Through the questionnaires online, add up to 565 questionnaires were collected, in which 432 valid samples are analyzed by SPSS and AMOS. First, analyze the feature within samples, reliability, validity, and CFA, analyzed with SEM, investigating the casual connection within variables, verifying the study's hypothesis. The following's the received result:(1) Internet reputation has positive impacts on source credibility. (2) Relating level has positive impacts on source credibility. (3) Internet reputation has positive impacts on purchase intention. (4) Relating level has positive impacts on purchase intention. (5) Source credibility has positive impacts on purchase intention. According to correlational studies and results, this study offers significant suggestions in connection with travel agencies and users for future related work popularity and study references.
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MOU, CHUNG-FU |
author_facet |
MOU, CHUNG-FU CHIU, YU-NING 邱昱寧 |
author |
CHIU, YU-NING 邱昱寧 |
spellingShingle |
CHIU, YU-NING 邱昱寧 The study on the relationship among Electronic Word-of-Mouth, Involvement, Source Credibility and Purchase Intention for Online Travel Reviews Websites Users |
author_sort |
CHIU, YU-NING |
title |
The study on the relationship among Electronic Word-of-Mouth, Involvement, Source Credibility and Purchase Intention for Online Travel Reviews Websites Users |
title_short |
The study on the relationship among Electronic Word-of-Mouth, Involvement, Source Credibility and Purchase Intention for Online Travel Reviews Websites Users |
title_full |
The study on the relationship among Electronic Word-of-Mouth, Involvement, Source Credibility and Purchase Intention for Online Travel Reviews Websites Users |
title_fullStr |
The study on the relationship among Electronic Word-of-Mouth, Involvement, Source Credibility and Purchase Intention for Online Travel Reviews Websites Users |
title_full_unstemmed |
The study on the relationship among Electronic Word-of-Mouth, Involvement, Source Credibility and Purchase Intention for Online Travel Reviews Websites Users |
title_sort |
study on the relationship among electronic word-of-mouth, involvement, source credibility and purchase intention for online travel reviews websites users |
publishDate |
2017 |
url |
http://ndltd.ncl.edu.tw/handle/12081832708626124452 |
work_keys_str_mv |
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