The study on the relationship among Electronic Word-of-Mouth, Involvement, Source Credibility and Purchase Intention for Online Travel Reviews Websites Users
碩士 === 國立體育大學 === 體育推廣學系 === 105 === The main purpose of this study is to analyze travel review websites' connections among online reputation, relating level, source credibility and purchase intention patterns, verifying its adaptability. Through the questionnaires online, add up to 565 questio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12081832708626124452 |