Pro Mujer: Analysis of the Business model of a Social Enterprise in LATAM.

• Main Authors: Isangel Rodriguez, 羅依珊
• Other Authors: Huang, Shihping Kevin
• Format: Others
• Language: en_US
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/aw8u5a

碩士 === 國立交通大學 === 企業管理碩士學程 === 105 === English Abstract According to statistics from the World Bank Group: Out of 5 women in Latin American, at least 1 lives in chronic poverty, that sums up an alarming 130 million people that manage to subsist with less than US$4 per day, through their whole lives. Not to mention how alarming the gender inequality issue is in a region where there’s still a very strong traditional view on “the place and role that women should occupy in society”. Pro Mujer, founded in 1990 in Bolivia, is a social enterprise dedicated to facilitate females in LATAM with the basic resources needed in order to empower themselves and/or break the cycle of poverty. Pro Mujer supports the idea that given the right opportunities, females can become important and decisive subjects of change in their communities. Since its beginnings it has promoted and made possible the integration of microfinance services with human development services, such as health and development of social and personal skills, achieving proven results in the empowerment and inclusion of women and their families. According to the United Nations: women invest back into their household around 90% of their earnings, hence, by investing in a woman you can transform a family. This paper will introduce Pro Mujer’s history and transition in order to become a leading development organization for women in LATAM, how they have tackled some of the region’s biggest social challenges and fostered inclusive growth. In addition, it will identify and analyze the key factors of its successful business model. A remarkable example that reminds us that doing well and doing good are not necessarily mutually exclusive. Keywords: Pro Mujer, Social Enterprise, Women Empowerment, Latin America.